PR Partner conducted first online media training for Check Point Software Technologies

  • 06/08/2020
On June 5, the PR Partner communications agency team completed a series of online media training for key spokespersons at Check Point Software Technologies.

Alena Sherstneva, Head of Future Tech Practice at PR Partner, told the participants about the history of Check Point, the key messages of the company, how to properly convey them to journalists and the media audience. Together with Check Point headquarters, Alena Sherstneva prepared a Q&A list for spokespersons, provided examples of answers to frequently asked sensitive questions, told participants about the procedures for dealing with potential crises, and made recommendations on how to interact with the company's media and press service.

During the practical part of the media training, Inna Anisimova, CEO of PR Partner, helped spokespersons improve their self-presentation and storytelling skills, and learn how to answer uncomfortable questions. After practical exercises, each participant underwent a stressful interview with the editor of the leading Russian business publication. Based on the results of the media training, trainers and journalists provided detailed feedback and recommendations for further communication with the media.

Check Point Software Technologies is a leading provider of cybersecurity solutions for public and private companies around the world.