On May 5th, event and marketing departments of PR Partner held the first webinar for International Public Relations Network (IPRN). The event brought together PR directors from all over the globe, with experts from the USA, Germany, Spain, Portugal and Russia as speakers. At the online conference, IPRN participants shared their own cases and instruments that were developed and implemented in their agencies during the pandemic.
The webinar was opened by Luis Gonzalez, CEO of IPRN, who highlighted the main goals of the network in the current period.
Rodrigo Freitas, Chairman of the IPRN Committee, spoke about the annual IPRN conference, which is scheduled to happen this year in Lisbon.
Jörg Pfannenberg, co-founder of the German JP│KOM, shared the agency's blog to show how the format and style of text posts changed due to the pandemic.
Carrie Jones, director of JPA from the USA, shared in her tips for organizing internal communication and strengthening the team spirit during self-isolation.
Inna Anisimova, managing director of PR Partner, spoke about new online event formats and shared 3 cases.
Isabell Reinecke, from German Agency Presigno, presented the whitepaper for crisis communications and talked about her own tools for working with new clients
PR Partner employees organized a turnkey webinar, starting with forming the agenda and selecting the speakers, ending with moderation of the event and chat.