PR Partner supported the presentation of new Lenovo laptops

  • 03/01/2021
  • News

On February 17-18, PR Partner's team held a multi-format press event to present the new Lenovo laptops. At the event, the company's leading specialists presented the latest models of the devices and talked about their unique features.

On February 17, at an online conference, speakers announced new laptops, and the CEO of Lenovo Russia opened the presentation by talking about the company's success in the local and international markets and trends after the COVID-19 pandemic. After the official part, the journalists asked the questions, and the agency's specialists acted as moderators of the session. The online press event was attended by 46 journalists from Tech- and lifestyle media. Among them were representatives of such outlets, as 3D News, GQ, 4PDA, CHIP, RBC Style, Rozetked, Zoom CNews, IXBT, and others. 54 journalists were registered for the event. Those who were unable to attend online were sent a recording of the live broadcast.

On February 18, the agency's team held an offline part of the presentation at the Lenovo headquarters in Moscow. The event was attended by 16 journalists from such outlets as Notik, Playboy, Lenta.ru, IXBT, Hi-Fi, Digital Media, Upgrade, Smart Reality, Vedomosti, and others. The PR Partner team’s tasks included inviting and accrediting journalists, working out a Q&A session, and supporting Lenovo specialists during an offline presentation.

Q&A сессия Lenovo Александр Катаев

Фёдор Хомюк Офлайн презентация Lenovo