On May 27-28 PR Partner team organized a press tour to Sochi for the leading Russian media and bloggers.
FMCG-practice of the agency was engaged in inviting journalists and bloggers, preparing informational content, as well as accompanying guests to the resort city. PR Partner's Event Practice organized a rich tour program, press lunch, as well as flight and accommodation for guests in a cozy hotel.
During the press lunch, the guests got acquainted with the history of the brand, the TABASCO ® family of tastes, as well as the key values of McIlhenny Сompany, which has been producing legendary sauces for over 150 years.
After a rich meeting with representatives of the company, the participants of the press tour visited the Gastreet festival. This is a unique educational program - more than 200 seminars and workshops with best restaurateurs and chefs from around the world are leaded there.