The PR Partner team campaigned on Yandex.Zen for Avast

The PR Partner team has finished a PR-campaign on the Yandex.Zen for the Avast. Main objectives were platform test and new users attraction.

Bloggers have written about the products such as Avast Security Premium and Avast Cleanup Premium to non-technical audience, ordinary users who know there are threats on the internet, but whose knowledge is superficial. So they made the most native, useful content users wanted to share with friends and relatives, save in bookmarks. The team prepared materials in the form of advices, recommendations, and real fraud stories.

The campaign lasted for two months, 5 blog channels about finance, life hacks and scientific popularization were used. The best result is 192,000 read-outs, 690 comments per one post in the blog with 171,000 followers.