PR Partner and Umalat won in the nomination „Newsbreak-2020. Consumer Goods“ by Medialogia
- 03/01/2021
- News
According to the results of the Medialogia Annual Research, Umalat and PR Partner were included in the leaders of The Best Newsbreaks-2020 nomination. The team presented a launch of the first cheese line for kids in Russia — „Bongiorno“.
To attract target audience to the new product, PR Partner’s managers together with Umalat’s marketing team have developed a communication strategy, which is based on regular information support of the brand: sending out a press release about the product launch, preparing quality content for industry and lifestyle media, researching consumer habits of Russian families and a creative mailings to bloggers. The competition jury noted a bright presentation and resonance of the newsbreak. As a result of the information support, more than 90 messages were published and more than 500,000 people learned about „Bongiorno“ during 2 months.
Umalat is one of the leaders in the production of fresh cheese in Russia. The company has 4 brands: Italian cheeses Unagrande and Pretto; Caucasian cheeses, as well as a new product line for children Boungiorno. Umalat's products are presented in federal grocery chains and are also used for cooking in the best Russian cafes and restaurants.
To attract target audience to the new product, PR Partner’s managers together with Umalat’s marketing team have developed a communication strategy, which is based on regular information support of the brand: sending out a press release about the product launch, preparing quality content for industry and lifestyle media, researching consumer habits of Russian families and a creative mailings to bloggers. The competition jury noted a bright presentation and resonance of the newsbreak. As a result of the information support, more than 90 messages were published and more than 500,000 people learned about „Bongiorno“ during 2 months.
Umalat is one of the leaders in the production of fresh cheese in Russia. The company has 4 brands: Italian cheeses Unagrande and Pretto; Caucasian cheeses, as well as a new product line for children Boungiorno. Umalat's products are presented in federal grocery chains and are also used for cooking in the best Russian cafes and restaurants.