During the event, PR experts revealed to the guests the secrets of promoting brands and companies in the lifestyle media and social media, and also shared the intricacies of working with tools such as celebrity marketing.
The first speaker was Tatyana Zaitseva, head of FMCG, Fashion & Beauty department in PR Partner. She told the guests about the most effective tools for brand promotion in glossy media using vivid examples from the agency’s practice.
Daria Golubeva, PR manager of the online cinema Ivi.ru also raised an important question: how to be published in the media when there are no exclusive information channels, and also why companies should do statistical research for the press.
Victoria Kubrina, marketing director of the Austrian health center Verba Mayr, made a presentation on celebrity marketing as a mandatory part of lifestyle promotion.
Damir Feyzullov, director of digital & social media PR Partner, completed the Caseorium with an interactive presentation on building a successful brand SMM strategy.