INNOPROM Information support

The PR Partner team were contracted to organize  the press center of the largest industrial exhibition in Russia — INNOPROM-2014.

What was
done

1

A press tour was organized for 15 representatives of the federal mass media (ITAR-TASS, Rossiyskaya Gazeta. Ural, Expert, etc.).

2

Informational sponsorship of the exhibition was organized (Rossiyskaya Gazeta, ITAR-TASS, Izvestia, Interfax, Expert).

3

Accredited representatives of more than 300 regional and federal media (Expert, Kommersant. Ural, Evening Yekaterinburg, RBC-TV in Yekaterinburg, etc.) were in attendance.

4

Daily programs for press events during the five day duration of the exhibition were prepared.

5

Media participation was organized at more than 100 press events. Over 11,000 media publications were seen following the event.

6

Over 11,000 media publications.

7

Budget: $ 50,000

8

AVE: $ 15,000,000

Result

> 11,000

Publications in media

100

Press events

$15 million

AVE