The PR Partner team were contracted to organize the press center of the largest industrial exhibition in Russia — INNOPROM-2014.
What was
done
1
A press tour was organized for 15 representatives of the federal mass media (ITAR-TASS, Rossiyskaya Gazeta. Ural, Expert, etc.).
2
Informational sponsorship of the exhibition was organized (Rossiyskaya Gazeta, ITAR-TASS, Izvestia, Interfax, Expert).
3
Accredited representatives of more than 300 regional and federal media (Expert, Kommersant. Ural, Evening Yekaterinburg, RBC-TV in Yekaterinburg, etc.) were in attendance.
4
Daily programs for press events during the five day duration of the exhibition were prepared.
5
Media participation was organized at more than 100 press events. Over 11,000 media publications were seen following the event.
6
Over 11,000 media publications.
7
Budget: $ 50,000
8
AVE: $ 15,000,000
0 / 0
Result
> 11,000
Publications in media
100
Press events
$15 million
AVE