What was
done
The development of the concept and scenario for the event.
To help journalists easily reach the place, we chose a venue near Expocentre — this was, the loft on the 43rd floor of "The Empire Tower" in Moscow City Business Center.
Journalists could visit the press conference and spend a pleasant evening enjoying a panoramic view of evening Moscow after a long day at the exhibition.
The PR Partner team organized the whole event including venue design, buffet organization, invitation of the mass media, registration of guests and the initiation of publications following the press conference.
Result
> 70
Guests attended the event.
Media
involvement was present from, “Kommersant”, “Interfax, Radio “Echo of Moscow”, sectoral press (Аgro and Food), etc.
> 20
We saw over 20 publications in the mass media.