2022
Electra Bicycle Company specializes in the production of comfort bikes, was founded in 1993 in California, USA. The company has its representative offices in the American, European, and Russian markets.
THE GOALS OF THE PR CAMPAIGN:
THE GOALS OF THE PR CAMPAIGN:
- Information support for the start of the company's business in UAE market,
- Informing the UAE's largest media about the company's activities,
- Increasing brand awareness by organizing cooperation with TOP-bloggers on barter basis,
- Preparation list of bloggers which match the company's values,
- Advice on PR-support of the store opening in the UAE, as well as on holding a press conference.
What was
done
1
Preparation of a press release for lifestyle and business media and publication in the Tier-1 UAE media
2
Initiating the publication of interviews in the media
3
Preparation of a list of the largest bloggers in the UAE and organization of cooperation on barter basis
0 / 0
Result
6,8 million
is the total coverage of publications where a press release about the opening of Electra in the UAE was published.
24,5 million
is the number of subscribers — the audience of biggest UAE bloggers with whom we cooperate on a barter basis.
8
largest bloggers publish 15 posts, 40 stories with an image of an Electra bike for free, mentioning the company's Instagram account.