A press event was conducted in a non-standard format for the original presentation of a range of WAHL tools for home care.
What was
done
A men’s “Beard party” was organized.
A stylish loft in the center of the city was used as the venue.
The area was designed with a wooden photo zone, showing a silhouette of a bearded man and a barber chair.
There were tool-boxes placed on the tables, filled with hay and dried flowers and a range of products from the WAHL brand. Thus, we underlined that a real man has to have tools for personal care in his arsenal.
On arrival, at the event guests were met by bearded promo models. A host, a DJ and a chef also helped to create the atmosphere of a “Beard Cult”.
The PR Partner team prepared the scenario of the event and arranged themed competitions (e.g. promo models’ beard design contest).
Result
Media
GQ, Men’s Health, Ok!, PeopleTalk, Lady.mail.ru, Shopping Guide, Woman.ru, Top Beauty, “Miracle of technology”, “Popular mechanics”, etc.
> 20
Publications were seen in the mass media.