SMM of TABASCO®

2019
TABASCO® is a brand of pepper sauces which have been produced by the McIlhenny company for more than 150 years. TABASCO® products are currently sold in 195 countries around the world.

What was
done

1

Updated accounts on the most popular social media: VKontakte, Facebook, Instagram

2

Monthly work with reputation management

3

Daily work with community management

4

Photo sessions focused on food were organized by PR Partner

5

The development of a creative design concept for social media

Result

>400

New followers every month on Facebook

>1,000

Followers every month on both VKontakte and Instagram

240%

Engagement Rate on Facebook

71%

Engagement Rate on Instagram

22%

Engagement Rate on VKontakte

198,000

Monthly views on Facebook

191,000

Monthly views on VKontakte

167,000

Monthly views on Instagram

5,000

Monthly organic coverage

0 / 0
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