2019
TABASCO® is a brand of pepper sauces which have been produced by the McIlhenny company for more than 150 years. TABASCO® products are currently sold in 195 countries around the world.
What was
done
1
Updated accounts on the most popular social media: VKontakte, Facebook, Instagram
2
Monthly work with reputation management
3
Daily work with community management
4
Photo sessions focused on food were organized by PR Partner
5
The development of a creative design concept for social media
Result
>400
New followers every month on Facebook
>1,000
Followers every month on both VKontakte and Instagram
240%
Engagement Rate on Facebook
71%
Engagement Rate on Instagram
22%
Engagement Rate on VKontakte
198,000
Monthly views on Facebook
191,000
Monthly views on VKontakte
167,000
Monthly views on Instagram
5,000
Monthly organic coverage
0 / 0
