What was
done
Increasing the end-user and corporate customer confidence in the Lenovo brand.
Creating a positive image for the company's experts in the Consumer and Business Tech markets.
Building up the image of speakers as public opinion leaders, thus increasing the level of trust in their voice.
Development and promotion the image of an attractive employer.
Boosting the number of expert materials in business and IT media.
Result
16,500
publications mentioning Lenovo were published in Russia and the CIS from April 1 to December 31, 2019. Almost 1,500 of them were in business media.
> 60
press releases were prepared and distributed, 13 comments from company experts were published in Tier1 media
2
PR support was provided for the company's participation in 2 events in Russia.
4
The PR Partner team organized four international press tours.
63
reviews of Lenovo's products in the Tier 1.2 media were initiated.