PR Retainer of Avast

PR Retainer of Avast

2016 — present time
Avast is a global leader in digital security products. With over 400 million users online, Avast offers products under the Avast and AVG brands that protect people from threats on the internet and the evolving IoT threat.

What was
done

1

Creation and strengthening the image of the company as an expert in the field of cybersecurity.

2

Enhanced brand presence in the media of the National daily, Lifestyle and Business segments.

3

The organization of acquainting journalists with the Russian speaker and increasing his citation in the media.

4

The prompt response to current informational issues in the field of information security.

5

The preparation and distribution of press releases / newsletters.

6

The initiation of media publications including articles, interviews, product reviews and expert comments.

7

The organizing of the local Avast press conference.

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Result

2,054

During 2019 there were a total of 2054 publications. Of these, there were 662 references to Avast in Tier 1 media.

58

Comments were initiated in IT, business and socio-political media, including Gazeta.ru, TASS, RIA Novosti, Kommersant FM, Rossiyskaya Gazeta, Forbes, Rusbase, Vesti FM.

The initiation

of publications in such media as Gazeta.ru, PRIME, Arguments of the Week, etc.

Radio and TV

Comments, interviews on radio and TV, including channels, Radio of Russia, MIR 24; Hi-Tech FM, Spas TV; Russia 24.

Top Stories

of 2019 (for example, the Avast PC Trends Report study resulted in 159 publications, with 39 of these being in tier 1 media; the story about neutralizing the Retadup botnet, which resulted in 122 publications, with 28 of these in tier 1 media)