Subscription PR service of Check Point Software Technologies

2008 – present time

Check Point Software Technologies Ltd. is a leading provider of cyber security solutions to governments and corporate enterprises globally.  Check Point’s solutions protect customers from 5th generation cyber-attacks with an industry leading catch rate of malware, ransomware and advanced targeted threats. Check Point protects over 100,000 organizations of all sizes.


What was
done

1

Strengthening the image of the company as an expert in the field of cybersecurity.

2

The organization of publications on products, technologies and key areas of the company’s work in technological, news and business publications (CNews, TAdviser, Hacker, Lenta.ru, Gazeta.ru, etc.).

3

We generated access to a wider audience, IT and business executives and potential customers by increasing the number of publications in business media and publications of "general media" ("Vedomosti", "Kommersant", RBC, "Rossiyskaya Gazeta", Lenta.ru, etc.).

4

The organization of various press events, press tours and PR support for Check Point conferences (CPX Europe, Check Point Security Day in Moscow, etc.).

5

Prompt response and development of news stories on the topic of cyber threats, hacks, data leaks.

6

Promotion of the Check Point Research team at Check Point Software Technologies.

Result

2,000

As of mid-December 2019, there were more than 2,000 articles in Russia and the CIS, mentioning Check Point. Of these, 762 publications were published in the Tier 1 media.

Radio and TV

We generated access to a wider audience through media publications of “general interest”, with emphasis on radio and TV appearances, including RBC TV, Moscow 24, Kommersant FM, Vesti FM.

Media

In 2019, Check Point materials were published in Forbes, TASS, RIA Novosti, Vedomosti, Kommersant, RBC, Gazeta.ru, Lenta.ru, Vesti Ekonomika, Profile, Banki.ru, Tadviser, CNews, Rusbase, ComNews, Hi-tech Mail, Evening Moscow, Izvestia, Regnum, etc.

IT Media

Regular publications were seen in information security publications, including Anti-Malware, Hacker, SecurityLab, Security Director, etc.

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