SMEG is an Italian home appliance manufacturer. For more than 60 years, in partnership with world famous architects, SMEG has been creating functional and elegant electrical appliances that meet the everyday demands of consumers.
PR tasks:
- To inform the audience about new product lines of the brand on the Russian market.
- To promote the brand presence in the interior, glossy and lifestyle media.
What was
done
Initiation of publications in the media in the format of native articles, expert comments and interviews.
The use of additional tools to increase brand awareness in the media: participation in contests, providing product photos for thematic sets etc.
Information support of co-branding with brand partners.
The invitation of journalists to events on behalf of the brand and subsequent follow-up of publications.
Result
> 100
Publications mentioning the brand in the leading lifestyle and interior media during the cooperation: Marie Claire, GQ, Grazia, Instyle, Playboy, Cosmopolitan, AD, Elle Decoration, Elite Interior, "Interior+Design" and others
