Subscription PR service of Verba Mayr

Verba Mayr is an Austrian health center with a whole range of services, such as medicine, cosmetology, dietetics, energy cuisine and a SPA facility with accommodation in modern medical center close to Moscow city.

PR tasks:

  • To ensure a wide presence of the brand in media space (women, lifestyle, glossy media)
  • To ensure active promotion of the brand on social media (Instagram, Facebook)

What was
done

1

The preparation and distribution of press releases.

2

The initiation of publications in the media, including articles, contests, layouts, integration into reviews, etc.

3

The initiation of competitions together with the media.

4

Working on Verba Mayer participation in Travel Awards.

5

Actively working with bloggers: initiating publications (photos, videos, Stories).

6

Organizing the visits of bloggers and journalists to the center.

Result

Media

Publications in such lifestyle media as L’Officiel, Harper’s Bazaar, Cosmopolitan, Elle.ru, Cosmo.ru, TheBlueprint.ru, Graziamagazine.ru etc.

> 190

publications in lifestyle and glossy media.

> 180

publications on the social media of celebrities and bloggers.

Winner

World SPA Awards ("World’s Best Detox Programme"), Live Organic Awards ("The best wellness и SPA", "The best detox programme"), GQ Travel Winner 2019.

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