PR tasks:
The development of VMware's PR strategy for the local market in accordance with the company's global aims.
The consolidation of the image of VMware as an expert in the field of virtualization, cloud computing and corporate mobility - in the media of Russia and the CIS.
To increase the number of publications in leading business media (Vedomosti, Kommresant, RBC,”Rossiyskaya Gazeta”, Forbes, etc.).
The integration of the company's key messages into the news agenda on the topic of information security.
The creation and promotion in the media ,of VMware’s success stories of their customers.
The organization of local press events in Russian and CIS cities and PR-support of the company's global conferences (press conferences, road shows, press tours at VMworld Europe, MWC, etc.).
The directing of VMware pages on social networks (Twitter, Facebook) and the creation of individual SMM campaigns.
Result
4,500
During 2019, more than 350 publications in key media were initiated, with the total number of references for the year exceeding 4,500.
10
publications related to success stories of VMware customers, which exceeded the results of last year.
15 %
In 2019, the number of followers of VMware pages on social networks (Twitter, Facebook) increased by 15%, and the brand's presence in the media space increased due to the creation and promotion of the channel on YouTube.
> 100
As a result of VMware's research on the effectiveness of cyber security systems, the agency launched an information campaign, which generated more than 100 references in the media.
5
Annually the agency organizes at least 5 events for journalists, including individual press meetings, conferences, road shows and press tours.
