ZASPORT. How the official outfitter inspired the Russian Olympic team

PR support of events on the eve of the Olympics (from October 2017 to March 2018).

The World Sambo Championship 2017 (ZASPORT is the general partner).

The organization of friendly meetings with bloggers in the ZASPORT office.

A fashion show for new Olympic and casual collections by ZASPORT

A flashmob #RussiaZASPORT, organized in order to support the Russian Olympians after the refusal of admission to the Olympics 2018.

The opening of the flagship store ZASPORT on New Arbat Street.

What was


The participation in organization and coordination of the events (including coordination of TV filming).


Information support.


Inviting media and bloggers to events.


Media accreditation.


The preparation and distribution of press releases and follow-up.


The organization of competitions in the media using the framework of events.


Arranging competitions on social media, MATCH TV and ZHARA TV - dedicated to the World Sambo Championship 2017.


> 300

accredited media sources responded.


Business and socio-political ("Kommersant", "RBC", "Vedomosti", etc.). Lifestyle (, SNC, Grazia, Tatler, Marie Claire, etc.). Sectorial (“Match TV”,,, etc.). Information agencies (MIA "Russia Today", TASS, Reuters).

TV Media

"Match TV", "Russia 24", "NTV", "OTR", "Friday", "U TV"

> 1000

publications in the media and blogs, with 35 of them on TV.