Avon and PR Partner have opened pink Padel Court, a new point of attraction for Moscow media and bloggers

The PR Partner communication agency co-organized the media opening of a unique sports and lifestyle venue, a pink padel court from the Avon brand.

The event became a bright information occasion of the fall, bringing together leading glossy, sports and business media, as well as top influencers. Among the guests were Karina Nigai, Maria Tarasova, Yulia Pushman, Yana Piletskaya and Assol Vasilyeva.

The central event of the evening was a star-studded tournament with the participation of two-time world figure skating champion and Avon Ambassador Evgenia Medvedeva, world and European champion Elizaveta Tuktamysheva, Avon Russia CEO Natalia Dello and Ozon Fashion Development Director Iloanga Ershova.

The opening of the Avon padel court is a well-designed communication strategy where the brand, through actual outdoor activities, speaks to the audience about the values of confidence, self-expression and self-care. Our goal was to bring this philosophy to the key media and opinion leaders, creating maximum resonance.