On 18th of April PR Partner held a media training for the CEO of Nobel Biocare. During the theoretical part Inna Anisimova, the founder of PR Partner and mediatrainer, spoke about types of media, peculiarities of working with them, as well as how to build effective communication with journalists and win their loyalty. The purpose of the practical block was to perform exercises with two journalists from the business media.
Nobel Biocare is a world leader in innovative implant-supported designs — from single crowns to full dentures. More than 4.400 independent scientific publications are devoted to Nobel Biocare solutions.