The PR Partner held a case study on effective PR strategies in form, medicine and the health industry

On February 19th, our traditional case study took place, where 25 marketing and PR experts from medicine, healthcare and pharmaceuticals gathered together to share their experiences.

Dmitry Khrapunov (INVITRO, Director of Communications) told how to stand out in the competitive medical industry, where, it would seem, everything has already been thought out. Key theses:

1. Become the No. 1 brand — top of mind, so that your name is used as a household name.
2. Tell stories! Storytelling is your best friend.

Anastasia Khrustaleva (Deputy Director of Public Relations at P-Pharm Group of Companies) She explained why it is important not only to replace foreign medicines, but also to convincingly talk about the quality of domestic medicines.:

Over the past 30 years, the narrative of the superiority of imported medicines has strengthened in our information field — and this needs to be changed!

And Anastasia Golutskaya (Head of the Health and Medicine practice at the PR Partner communication agency) presented industry PR trends for 2025, which are worth thinking about now.:

1. New approaches to the "live picture" and communication channels.
2. ESG-the agenda.
3. The polarity of content, AI, and speakers you trust.
4. Communicating meanings through different content formats.
5. Anti—crisis communications is a mandatory program.

See you at the next event!
If you would like to participate or suggest a topic for the next case study, write to us: marketing@prpartner.ru